Lawrence Public Library

How to grow your small business, a 6-step plan to help your business take off, Donald Miller - hardcover

The author of the bestselling Building a StoryBrand discusses the ways that small business owners can identify and reach key customers, find and hire the best job candidates, and expand their business
Table Of Contents
Introduction: How do we "professionalize" our small business? -- Leadership: Step one: The cockpit -- Become a business on a mission ; Step one: Part two -- Define your key characteristics ; Step one: Part three -- Determine your critical actions ; Marketing: Step two: The right engine -- Clarify your marketing message using the storybrand framework ; Sales: Step three: The left engine -- Craft a million-dollar sales pitch ; Products: Step four: The wings -- Optimize your product offering with the Product Optimization Playbook ; Overhead and operations: Step five: The body -- Streamline your overhead and operations with Management and Productivity Made Simple ; Cash flow: Step six: Fuel tanks -- Get control of your finances with Small Business Cash Flow Made Simple ; How to install the small business flight plan
Literary Form
non fiction
Includes index
Physical Description
xviii, 253 pages, illustrations, 22 cm

Library Locations

  • Lawrence Public Library

    51 Lawrence Street, Lawrence, MA, 01841, US