Fin tails, saving Cadillac, America's luxury icon, John Smith
Type
Label
Fin tails, saving Cadillac, America's luxury icon, John Smith
Language
eng
Index
no index present
Literary Form
non fiction
Main title
Fin tails
Oclc number
1302741082
Responsibility statement
John Smith
Sub title
saving Cadillac, America's luxury icon
Summary
In Fin Tales, John tells the story of how he and his team sprouted new life and purpose into the storied brand―once the quintessential expression of accomplishment and success in America. The book is a kind of “how to” guide for any CEO or CMO tasked with a key consumer brand to relevance. Fin Tales is also the rare book about leading business turnarounds not from the top, where most leaders control all the levers of change, but from the middle…where thoughtful navigation of internal decision-making is critical
Classification
Creator
Subject
Mapped to
Incoming Resources
- Has instance2
Outgoing Resources
- Classification1
- Creator1
- Subject5
- Mapped to1